What boomers want

Forty is the new 10 and 60 is the new 40. This year the oldest of the baby boomers turn 60, but for them it is just a number that they prefer to forget. Striving to be eternally young, these 60 year-olds may want comfort and convenience but only if it looks stylish. This is true for home furnishings as well as clothing. Always trendforward, Hunter Douglas, the nation's leading manufacturer of custom window fashions, offers this growing segment of the population the convenience they need along with the style they want.

Boomers have deferred spending money on themselves and their homes while they were raising children. "Now they are ready to invest in quality, durability and energy efficiency - all qualities that Hunter Douglas window fashions can claim," commented Sue Rainville, director of marketing for Hunter Douglas Canada.

Boomers are on the move and they have money to spend. Like the rest of the population they want bigger windows to maximize their views and fill their rooms with natural light. In fact

bigger windows have an added advantage for the older populations as additional natural light is helpful to aging eyes. Hunter Douglas is now making it easier than ever to operate even the extra-large window fashions these big windows require.

Recently Hunter Douglas has made its Duette honeycomb shades available with TruRise, a new single cord lifting system that raises and lowers shades surprisingly fast and effortlessly. To raise, consumers simply pull straight down on a sleek, ergonomically designed new tassel or lower by lifting the tassel straight up. TruRise also prevents cords pooling on the floor for enhanced aesthetics and safety.

TruRise is just one of several convenient lifting systems available for Duette honeycomb shades and other Hunter Douglas products. Who said Boomers can't have it all and convenience, comfort and high style? Hunter Douglas window fashions offer it all.

More information is available toll-free at 1-800- 265-1363 or online at www.hunterdouglas.ca

- News Canada